![]() The Dysfunctional State of Digital Advertising Making an investment decision in crypto is tricky business, so what I'm trying to do here is simply analyze the Brave project and compare it to a real business with a similar model so that you can see the market potential and make a judgment call yourself. We'll explore the current state of digital advertising, the background of Brave developers, the potential size of the market opportunity, the risks associated with the project, and three investment scenarios token buyers must consider. In this brief report, we're going to take a look under the hood and figure out if Brave and the Basic Attention Token ( BAT-USD) lives up to the hype. ![]() It's also backed by a crypto token you can buy today. It's a powerful browser that you can use right away. In a few years, the team plans to roll out a simple ad network that clamps down on click fraud and lowers the cost for digital advertisers. ![]() It's got a built-in micropayment system that lets you send cryptocurrency to publishers you appreciate and want to support. It's a lot faster than most browsers simply because it blocks out all the ads and trackers websites like to overload your device with. They're doing this by focusing on the window nearly every internet user needs to look into the digital world - the browser.īrave Browser is an elegant solution for the ad-infested, data-hungry, outright manipulative web we've come to live with over the past few decades. That hasn't stopped a group of internet pioneers from attempting a massive redesign of the entire experience of using the internet. The internet is broken and fixing it seems nearly impossible.
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